Ever struggled to get your message heard by a certain someone? David Cameron or Barrack Obama? Angelina Jolie? Head of Coca Cola? News Editor for The Times newspaper?
The Six Degrees of Seperation Theory
There’s a ‘Six Degrees of Separation’ theory that states we are all only several steps and no more than five intermediaries away from another person, by way of introduction, on this planet. Well, if that’s true my life as a PR Manager should be relatively simple!
So, if I want an introduction to David Cameron, according to the theory all I have to do is contact who I think are my most appropriate six friends, who could include Julie Collier, Jude Law, Tom West, Peaches Geldof, Natasha Giggs and Sam Nevill.
Once I’ve asked them if they could help get me an introduction to David Cameron they would then contact six of their own friends, which, for Julie, could include Charlie Lister, Bianca Westwood, Ian Hislop, Eamonn Holmes, Jonathan Kay and Clare Balding.
Tom West could contact Phil Bevan, Steve Long, Mark Lethbridge, San Leung, Sam Branson and Katie Price whilst Peaches Geldof could ask for help from Eli Roth, Pete Doherty, Stella McCartney, Rosie Nixon, Julian Casablancas, and Justin Girdler.
Although it’s highly unlikely now, Natasha Giggs could contact Ryan Giggs, Natalie Cassidy, Gavin Henson, Lisa Snowdon, Lynzie Wood and Piers Morgan. And finally, Sam Neville could try to find a connection through David Jason, Frankie Dettori, Victoria Beckham, Dame Judy Dench, Sam Faiers and Vivienne Westwood.
When looking at the above list of names it is already becoming apparent that there is likely to be an outcome resulting in an introduction to David in less than six degrees. Already we can see that if the third level of contacts then spread the word again to six friends each, which would amount to 216 contacts, there could be a direct gateway! Although it may just stop at two degrees in this instance, as I’m sure Piers Morgan must have the Prime Minster in his little black book.
Right, who said PR is all about who you know not what you know? I’m off to Downing Street…
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