BBM coming to iPhone & Android

Blackberry Messenger goes Cross Platform

BBM coming to iPhone & Android

 Great news BB addicts, if you were contemplating to switch to an iPhone or Android phone recently but the thought of having no Blackberry Messenger discouraged you then this is the news you’ve been waiting for.

Yes, CEO of Blackberry has finally screamed out to the world “It’s time to bring BBM to a greater audience, no matter what mobile device they carry” 

  We’ve heard plenty of rumors over the years about BBM going cross platform and now it’s finally happening. Mike Lazaridis told Bloomberg “He’s confident that users of iPhones and other devices will embrace the company’s Blackberry Messenger Platform. ”

Makes you wonder, is this move a little too late for Blackberry? After the release of “iMessage” and the monstrous  “WhatsApp”, some may argue that Blackberry are diluting their USP by offering BBM as a free app on other devices which may eventually lead them to lose yet even more market share which was lost by 33% in 2012.

Whatsapp has also recently announced an astonishing figure of 200 million active users overshadowing BBM with its 60million active userbase… Here’s a list of the top 5 biggest instant messaging apps available on your phone:

•   WeChat 300m +

•   WhatsApp 200m+

•   Viber 200m +

•   Nimbuzz 150m+

•   iMessage 140m+

•   Kakao 82m +

•   BBM 55m +

BBM tried to be the odd apple all along by keeping exclusivity to Blackberry since 2006. This was a business strategy to keep its users buying Blackberry handsets in order to carry on using BBM (I was one of them). However, as you can see from the statistics above Whatsapp saw the potential gap in the market and managed to take a big chunk.

Do you think Blackberry left it too late? Do you see a reason why people would still want to download BBM onto their iPhone/Android? Leave your comments below!

Zak Shah

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